New MICE forum Unearth to debut in the Faroe Islands in October 2026
The MICE industry’s first meetings marketplace built exclusively around responsible supply for high-end events and incentives
Tórshavn, courtesy of Visit Faroe Islands
Unearth has partnered with Visit Faroe Islands to host the inaugural edition of a new meetings forum for the global incentives and events industry, taking place in Tórshavn from 7–10 October 2026.
Unearth Europe will bring together up to 40 senior incentives and corporate buyers, around 80% of whom are Europe-based. All participants are carefully curated based on seniority, annual spend and a clear intent to procure more responsibly.
Selected buyers will connect with global destinations, hotels, DMCs and travel partners demonstrating real progress in responsible event delivery, from independently certified organisations to those taking measurable steps to reduce impact and drive positive change.
Set at Hotel Føroyar and supported by local stakeholders, the forum will operate as a hosted buyer marketplace centred on pre-scheduled one-to-one meetings, and complemented by shared, place-led experiences including local cultural moments and time out in the landscape.
The programme reflects the Faroe Islands’ wider commitment to responsible tourism, with delegates invited to take part in a hands-on experience inspired by Closed for Maintenance, Open for Voluntourism, offering a practical insight into how the destination actively maintains and protects its landscapes.
Unearth Europe will also feature its Untold Series, bringing together industry leaders and local voices to share perspectives and engage in open exchange.
Súsanna Samró, meetings and events at Visit Faroe Islands, said: “We strategically work to create value for our communities while protecting the environment that makes the Faroe Islands unique. Hosting Unearth allows us to welcome industry leaders who are actively exploring how events can be delivered more thoughtfully, while experiencing first-hand how our destination approaches these questions.”
Gemma Watson, event director, added: “Unearth came from a clear shift in how events are being sourced. Sustainability is shaping procurement, but many buyers don’t have the time to assess who is genuinely doing the work. Unearth bridges that gap, connecting senior planners with partners already responding to these expectations.
“The response to the debut has been incredibly strong, which speaks both to the demand for a platform like this and the intent across the industry to do things differently. The Faroe Islands is an intriguing destination in its own right, but also one with long-term, strategic ambitions to uphold its commitment to responsible tourism. That combination makes it a natural place to launch Unearth, and a fitting reflection of what we’re setting out to build.”
Applications are open for both buyers and suppliers. For further information, contact gemma@cocoah2h.com